We’re All On The Same Track

Network Rail

Role: Copywriting & Directing

Year: 2021

As one of Britain’s largest employers, Network Rail wanted to celebrate Pride Month by creating a campaign that showcased the diverse experiences of LGBT+ employees in an effort to empower and educate the rail industry.

To do this, we created a series of meaningful films that celebrated the diverse identities within Network Rail’s LGBT+ community.

For each film we used a different vibrant colour combination, representing the different Pride flags.

Through personal stories shared by real employees, the campaign sparked conversations, promoted acceptance, and celebrated diversity across the organization.

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