To keep armchair football fans warm and cosy during the World Cup of 2022, IRN-BRU launched the Winter Footy Kit. In a twist on the classic kit, IRN-BRU went for comfort over athletisism.

To launch the kit we created a social campaign that parodies a traditional kit launch and features fans wearing the Winter Footy Kit posing comfortably on a couch as they would with a can of their favourite soft drink.

The campaign was launched alongside custom IRN-BRU packs and cans with QR codes, giving fans the chance to win their own Winter Footy Kit.